SEO Interview Questions | What is Page Authority (PA) & URL Rating (UR)

Page Authority (PA)
Page authority is a metric, developed by SEOMoz.

This is an important metric so that the SEO community can predict how well the individual page can rank.

As the name suggests, it focuses on the potential of the page and the progress of your sites.

This score ranges from 1 to 100.

URL Rating (UR)
“URL Rating” measures the quality of target URL’s backlink profile and the probability that the URL will rank high in Google.

You can measure UR on a logarithmic scale from 1 to 100, with the latter being the strongest.

Moz has a comparative metric to our URL Rating called Page Authority, which predicts the probability of a page positioning high in Google.

In order to get a good PA score and UR score we need to the following step :
You need to build links for the page or URL that you need to boost. Ensuring that the page is having a lot of valuable content. To increasing or boosting your DA or maybe DR score because if you do that it is going to compliment your PA or UR score. Eliminating harmful links or spam links. You need to check the spam score first and by doing this you will come to know which exactly links are the spam links.

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